The aim was to shift Gillette’s position from a grooming brand to a complete skincare brand. And what says skincare more than skin cancer prevention?
By implementing a noninvasive skin cancer detecting technology into Gillette razors, we could achieve this reposition.
This was successfully pitched to the client, however, bureaucracy is a b**ch.
C'est la vie.
Created with Art Director Mads Alexander
Nearly launched at Grey, London
