Just Eat - Unsung Superstars

Whenever the X Factor is on British TV screens, it's the main event. And the only thing that can compliment that level of satisfaction, is a worthy main course. That's where Just Eat came in.
As the official sponsor of the X Factor, they completed the Saturday night in experience with their contributions on, and off the screen.

With our campaign, we turned the spotlight on the co-stars of Saturday night, the Just Eat chefs.
And the impact was huge, as people really got behind their local takeaway heroes. 
I guess it is true what they say, the way to the heart is through the stomach.

Created with Art Director Mads Nielsen

Made at Karmarama, London