Whoever said 'quitters don’t win' clearly overlooked the origin stories of Steve Jobs, Mark Zuckerberg, Bill Gates… you get the point!
These days the idea of quitting to pursue a passion is not so “taboo”, especially with the surge in Millennials and Zoomers quitting like it’s a new TikTok trend. However, my old creative partner and I had an idea 8 years ago to re-position the idea of quitting, from something frowned upon, to be something fawned over. Before we could bring it to life together we ventured out on different career paths, but my old partner carried the torch. Here’s our idea seeing the light of day... as well as some awards.
Conceived with Art Director Mads Alexander
Executed at Grey, Copenhagen
